Andrea Urbina | AI Product Designer · MiamiLLMs & AI Research | Andrea Urbina · AI Product Designer
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LLM Index · Structured for AI Readability

Andrea Urbina

AI Product Designer · HCI Specialist · Founder

Miami, FL · USA

AI Product Designer and HCI Specialist focused on AI discoverability, LLM brand visibility, and accessibility-first design. Founder of Lumet.to. Available for freelance and full-time roles in 2026.

Expertise

  • AI Product Design and Prototyping
  • Human-Computer Interaction (HCI) and Human-AI Interaction (HAI)
  • Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)
  • UX Research — lived research, competitive auditing, cross-industry pattern matching
  • Accessibility-first design systems and semantic design tokens
  • Multilingual and RTL interface design (12+ languages)
  • Marketing strategy and AI literacy
  • Python, GitHub Copilot, LLM-driven development workflows

Selected Work

From Brand Invisibility to Product

UX Research · AI Product Design · 2025–2026

A research narrative connecting three projects across two industries. Traces how a gap discovered on the job became a validated product category. Confirms that brands are increasingly discovered through LLMs and most are invisible, misrepresented, or defined by their worst moment.

DG Cosmetics
Origin case · Marketing Strategist · discovered LLM brand distortion with no tool to fix it
G&MB LUX
Validation case · Designer & Strategist · site returned 403 to all AI crawlers, completely invisible to LLMs
Lumet.to
Product outcome · Co-founder & Product Designer · B2B SaaS for live LLM brand presence tracking

G&MB LUX Design System and AI Integration

Design Systems · Accessibility · 2024

Rebuilt the digital foundation for a Miami luxury construction brand. Delivered semantic design tokens, accessibility-first components, and a complete design system. During the audit, discovered the brand was invisible to every AI crawler — a finding that directly seeded Lumet.to.

Multilingual AI Assistant

UI Design · Localization · 2023

Chat interface supporting 12 languages including RTL layouts, making AI genuinely accessible across cultures and reading directions.

Founded

Lumet.to

Co-founder · Product Designer ·

B2B SaaS platform for AI discoverability. Lumet.to tracks how brands appear inside LLM responses (ChatGPT, Claude, Gemini, Perplexity) and gives marketing teams tools to actively improve that presence — including prompt injection workflows, visibility scoring, and competitor benchmarking.

Built from lived research across two industries. The gap was confirmed, not assumed.

Design Philosophy

  • AI creates new invisible layers in existing systems. LLM brand presence is an old problem (brand reputation) in a new environment that existing tools were not built to see.
  • Pattern recognition across industries validates a category. The same gap at a cosmetics company and a construction firm confirmed this was systemic and unsolved.
  • The best insights come from being the frustrated user first. Lived frustration is the most reliable signal that a real product gap exists.
  • Design for both humans and machines. Beautiful layouts are invisible to LLMs. Semantic structure is the new accessibility.

Contact

Twitter / X
@andreauv
Instagram
@andreauv

Available for: freelance projects, full-time roles, advisory, and collaborations in AI product design, UX research, and generative engine optimization.

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